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Memes: In Digital Culture

Memes: In Digital Culture

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Издательство THE MIT PRESS
Год выпуска 2013
Срок комплектации до 10 рабочих дней
ISBN 9780262525435
Язык English

In December 2012, the exuberant video `Gangnam Style` became the first YouTube clip to be viewed more than one billion times. Thousands of its viewers responded by creating and posting their own variations of the video — `Mitt Romney Style,` `NASA Johnson Style,` `Egyptian Style,` and many others. `Gangnam Style` (and its attendant parodies, imitations, and derivations) is one of the most famous examples of an Internet meme: a piece of digital content that spreads quickly around the web in various iterations and becomes a shared cultural experience. In this book, Limor Shifman investigates Internet memes and what they tell us about digital culture. Shifman discusses a series of well-known Internet memes — including `Leave Britney Alone,` the pepper-spraying cop, LOLCats, Scumbag Steve, and Occupy Wall Street`s `We Are the 99 Percent.` She offers a novel definition of Internet memes: digital content units with common characteristics, created with awareness of each other, and… ISBN:9780262525435,0262525437

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